Every division ranks on its own
"Ready-mix concrete Cornwall" and "gravel delivery Eastern Ontario" are different searches. Each has a page built to answer it.
Case study · Aggregate & civil construction
Cornwall Gravel Co.
A family company since 1949 with ten quarries and half a dozen divisions. The job was to make a big, complicated operation feel simple to the person who just needs a load of gravel or a paving quote.
Scroll inside the frame to explore the page
The brief
One company, many front doors.
Homeowners, contractors, municipalities and job-seekers all arrive with different questions. A single long page buries every one of them.
Cornwall Gravel does a lot: aggregates from ten quarries, ready-mix concrete, asphalt paving, sewer and watermain construction, equipment rental and trucking. Each of those is a separate search with a separate customer, and each deserves a page that can rank on its own instead of a paragraph on a services list.
The site routes every visitor to their division in one click from the home page, gives each division its own page, and adds two things a family company since 1949 has earned: a proper heritage story, and a careers page for an operation that's always hiring drivers and operators.
What I built
- Division pagesAggregates, concrete, construction, quarries and rentals, each written for its own searches.
- Quarry pageAll ten sites in one place so customers and haulers know where to go.
- Product comparison pageWhich aggregate for which job, so customers order the right product the first time.
- Careers pageOpen roles and a simple way to apply for a company that's always hiring.
- Heritage on the About pageSeventy-five years of family ownership told properly, not in a footnote.
- Services overview and contactA map of everything the company does, and a contact page that gets you to the right division.
Highlights
What makes it work.
Heritage as a selling point
Since 1949 isn't a date in the footer. It's a story on the About page, because three generations of local ownership is exactly what a municipality wants to see.
Built for trucks and tablets
Dispatchers, drivers and site supervisors use it on phones and tablets in the cab. Big targets, fast pages, addresses one tap from directions.
On a phone
Order from the cab.
A lot of this site's traffic comes from people who are already on a job. It behaves accordingly.
- Tap-to-call everywhereThe number is a button, not a line of text.
- Quarry addresses open directionsOne tap from the quarry page to the truck's map app.
- Comparison tables that fit a phoneThe product comparison reads without pinching and zooming.
